So much business happens online now—it’s nigh to impossible to have a business that doesn’t have some online presence. Most of your customers will interact with your online content at some point, so what is the best way to enhance their experience? Consider these three ideas. Create a Thoughtful Marketing Campaign As life gets more [...]
When it comes to reaching your desired audience, having a social media presence is a no-brainer for any company. Having your business represented on these various platforms can really help you boost your credibility, interaction rate, and of course, presence. However, with social media being such an easy medium to get into, there is no [...]
Blogs are an ideal way to connect with your target audience bringing more people through your business' doors. However, don’t assume that it’s easy. There are many different factors that go into creating a successful blog. Thinking through these factors will help you reach your website's goals. Screen Time Research confirms that reading on digital [...]
If you are considering buying a franchise, then you desire to do a good thing. Naturally, you are probably wondering how to make the franchise you are running be as successful as possible. Although it might seem like a daunting task, there are many ways to accomplish this task. One way to do it would [...]
Every business is looking for ways to increase its online presence. Stepping up your SEO efforts is the way to make your company more visible on Google, increase your reputability with consumers, and refine your brand for potential customers. When your website is optimized, you'll get more traffic to your website, reduce your bounce rates, [...]
Does your business compete in a local market? Improving your local SEO could help you drive more traffic to your website. Your website can rank for targeted local keywords directly; it's not just your business listings. Imagine if your Yelp listing, Google listing, and your site all dominated the top positions for your target keywords. [...]
Many business owners grapple with whether or not they should post the prices of their products and services on their websites. Other than retail sites such as hotels, rental car places, major department stores and so forth, others lean more towards not posting prices on their websites at all. B2B businesses with careers in areas [...]
Launching a social media profile for your dental practice does not immediately guarantee any interest or followers. Knowing how to create engaging social media profiles and pages for your dental practice is essential before getting started. Logo and Branding Does your dental practice have a memorable logo that is recognizable anywhere? If not, creating a [...]
Winning, profitable, popular content is content that is read. Content that isn't read is simply worthless. Often, the crucial difference between the two is an engaging headline or a relevant tagline. Headlines consist of the text before an article or section. Taglines consist of a slogan used to describe an article or a caption for [...]
