Every business is looking for ways to increase its online presence. Stepping up your SEO efforts is the way to make your company more visible on Google, increase your reputability with consumers, and refine your brand for potential customers. When your website is optimized, you’ll get more traffic to your website, reduce your bounce rates, and increase the amount of time that people spend there. Here are five ways that you can improve your SEO.
Write a Blog
Maintaining a blog is essential for improving SEO and increasing your brand’s visibility on the web. Many businesses use blogs to inform their current and potential customers and clients. It can also help businesses rank for more terms on Google and other search engines. A blog can help you do this because it gives you another opportunity to show Google what your website is about, and you can place keywords within the text to let search engines understand your business better. Also, by publishing engaging content, you encourage readers to stay on your website for longer times when they visit.
Push for Reviews
Online reviews help businesses in many different ways at the end of the day. Online reviews signal to search engines that your business is not only active but is also trusted and has authority within your industry and community. Online reviews can help you to stand out among the local competition, especially if they don’t have many reviews, and it builds engagement with your customer base.
Use Alt Tags
Alt tags work well with images because they help your image display when your keywords are entered into Google’s search query. They also enable the images to be read as text on a screen reader for those who can’t see, so they help you to reach a wider base of consumers. When you’re creating alt tags for images, make sure that you’re using descriptors that add value, and you should usually keep them short.
Use Relevant Anchor Text
For a time, the “click here” anchor text was something that many webmasters were using, but this is not a great strategy for anchor text. This technique doesn’t add value in terms of helping a search engine to understand what your business is about. When you add anchor text that is specific, you’re using best SEO practices. It also makes the blog post easier to follow and more valuable to the reader. Choose anchor text that’s simple and not too keyword-heavy. Although it might seem counterintuitive, anchor text that is too close to an exact match for your keyword can actually get you penalized because of Google’s Penguin update.
Update Content Regularly
One of the best ways to show search engines that your website is alive and relevant is to do plenty of updates to your content. Put together a content schedule and follow it so that the search engines know that your content is fresh. This will also help people stay on your website longer because they’ll begin to view you as a source of information that they want to check in on again and again. This, in turn, will show search engines that viewers are finding your content relevant and useful.
There are many techniques that you can use to improve your website’s SEO, but one of the biggest things is to continually put out high-quality content. This type of content is rich in specific keywords and has information that the reader will find valuable. If you want to see your website traffic and conversions grow, incorporate even a few of these techniques, and then watch as your customers flock to you for answers to their questions.