Blogs are an ideal way to connect with your target audience bringing more people through your business’ doors. However, don’t assume that it’s easy. There are many different factors that go into creating a successful blog. Thinking through these factors will help you reach your website’s goals.
Research confirms that reading on digital devices leads to increased eye strain, so create posts that are a little easier to scan, which tends to be an ideal structure for online publishing. Keeping five different factors in mind will help you create blogs that are visually appealing and help reduce eyestrain. First, incorporate colors in your posts as they can have a powerful impact on your viewer’s psyche. Use eye-catching shapes to draw the reader’s attention to the most important factors and encourage them to keep moving to the end of your post. Use images containing people as your viewer makes a stronger emotional connection with other people. Present data in new fun ways that viewers will want to share with their friends. Content should be specific to what the readers want.
You have many different choices when it comes to the medium that you choose for your blog. One way that you can make sure that you are creating an effective blog is to use content silos. Start by deciding on the key topic that you want to cover. Then, break that out into subtopics. You can even break the subtopics into more subtopics if you desire. Then, ask yourself which type of medium conveys your message the best. Since each piece of content links to another one, your viewers end up being exposed to their favorite type of medium.
As an illustration, let’s say you are creating a food blog. You might have parts focusing on the best restaurants around the world, another on baking, another on one-pot meals and another on outside cooking. Then, decide which type of medium showcases your content best. For example, when writing about restaurants around the world, you might use a video, writing about cake baking, you might have still photos of each step and while writing about Dutch oven cooking in a campfire, you just offer a recipe. Each of your pieces should be designed to lift your central keyword up using different medium allowing your content to connect with even more people.
Creating a successful blog is not for the faint of heart. When you keep these basic ideas in mind, however, you can easily construct one that will bring even more foot traffic to your business today and far into the future.
Determine the best content strategy for your site with help from Epic Visibility.